Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

Get Out the Popcorn

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A number of movies have been released just in time for spring break. I have watched with amusement as the critics have taken aim at movies like My Big Fat Greek Wedding 2 and Batman vs Superman. The website Rotten Tomatoes rates films with its Tomatometer™ rating. According to the site the rating is “based on the published opinions of hundreds of film and television critics – it is a trusted measurement of movie and TV programming quality for millions of moviegoers.

Three Contrarian mCommerce Predictions for 2016

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the ceo magazine, mcommerce,
Ajay Kapur, CEO & Founder, Moovweb

In the coming year, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet, and native apps.

What a CEO Needs to Know About Sales Force Transformation

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the ceo magazine, sales,
Warren Shiver & Michael Perla, Authors, 7 Steps To Sales Force Transformation: Driving Sustainable Change in Your Organization

The challenges facing CEOs and other senior executives are many.  In the realm of sales and marketing, much of the guidance aimed at the executive suite is focused on operating performance.  However, what if a situation, such as continued underperformance or changes in the competitive landscape, necessitates wholesale change in the sales organization?  What do leaders need to know about sales force transformation?

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