Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

the ceo magazine, sales

Let me start by saying that if you are thinking of the “wrong” customers as the ones who are mean, hard to handle, and treat you disrespectfully, then just call them tomorrow and ask them to move on. These aren’t the wrong customers, they are bad customers. What I am talking about here are the wrong customers versus the right customers. The wrong customers are the ones you serve that do not take full advantage of your value proposition and simply disrupt your ability to focus on the right ones.

Business Strategy, Leadership, Customer Satisfaction, Customer Loyalty, Customer Affinity, Employee Performance, Growth, Business Growth, Entrepreneur, Leadership Attributes

One of the most impactful areas to create a radical shift in business growth and results is to be able to distinguish between what you are doing” each day (i.e., work deliverables) and who you are being as a leader.   All businesses are results oriented, but what is it that makes one business more successful than another in a similar market? How is it that one company can cultivate more clients, more revenue, and attract more talent to their company? 

Within an organization, there is an energy flow.   I refer to it as the “Infinite Possibilities Cycle.”

How to Achive Customer Affinity?  Provide Exquisite Care!

When you move beyond providing "customer service" and connect at a deeper level by providing solutions, it allows you to "understand and care."  It takes the customer's experience to an entirely new level.  When you genuinely care for your customer, they can feel it -- it touches their heart.  You truly make a difference in their life and business.  This results in Customer Affinity where your customers promote your business to others, resulting in increased revenues and market share.



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