Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

As executives we often have a plan. A quick new vision to execute. Seems simple enough. We explain it. Our smart employees nod their heads, taking the assignment with perceived understanding and we move on to the next order of business. But, then the outcome somehow leaves us…well, wanting. The following example illustrates why.

People are often surprised to learn I have nine children. And that they’re all from the same amazing woman I’ve been married to for 24 years. Even more amazing is that she’s stayed in great shape, wakes with a smile each day and still greets us with a sense of love and humor.

Step 1: Understand the 3 Overriding Areas of the 10 Elements

Over the next 10 blogs in this series we will look at 10 basic elements that should be considered as you forecast. But, they are more easily understood if grouped into 3 areas:

#1: Trust

  1. What are the best measures that show they trust you enough to buy?

#2: Movement

  1. What is the current momentum of the deal?

#3: Tangible

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