Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

the ceo magazine, sales,
Ashley Welch and Justin Jones, Founders, Somersault Innovation

The Pitch—when we present a solution to a client for consideration—is both an exciting and nerve-wracking time. Many of us rehearse for hours, especially for a big deal. And many more of us make the wise choice of incorporating visual aids with which to engage our prospects. And…we succeed! We win deals every day. So, what’s the problem?

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

the ceo magazine, customer centricity,
Chris Rothstein, CEO & Co-founder, Groove.co

My journey to becoming a Silicon Valley-based tech founder wasn’t the typical path. Growing up in a farm town in Minnesota, my exposure to the business world was very different than the operations of Silicon Valley. My father owned a tractor dealership, and he was my prime model for how to do business. Though I am a long way from Minnesota now, there are still many lessons that I learned at my father’s tractor dealership that I have brought with me to Silicon Valley.

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