Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

Align Your Equation for Success. How to Make Your Equation Greater than the Sum of It's Parts

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The whole is greater than the sum of its parts – Aristotle.

What will make your life whole? What does this equation look like? The whole of your life done well makes for exponential happiness. Its greater than the sum of its parts! Take for example the great Steve Jobs. He achieved amazing success in business, yet he believed his life was a disappointment. What if the sum of a great life, great family and great business achievements were all his?

Why Your Leads Aren’t Converting (It’s Not What You Think)

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the ceo magazine, sales,
Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.

It’s a Customer Centric World: Adapt or Fade Away

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Kirk Krappe, Co-founder & CEO, Apttus

Your B2B customers expect services and products now. They expect these things quickly, and they expect fulfilment over any channel. Some may blame Amazon; the ease of use that people have come to expect out of B2C has carried over into what they expect from B2B. Others might hold the sheer accessibility of information (the Internet), services (apps like Uber or Instacart) or people (channels like Skype or WhatsApp) accountable.

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