Everything you need to know about setting up, managing and growing small businesses. Veterans, as well as newbies share their stories and valuable lessons.

The owner of an insurance agency I know did an experiment. Sheila VanZile of Watermark Insurance printed business cards with two different titles: President and Queen. Over the course of time, she used both… and Queen won out. That title engaged people, helped start a conversation and gave them a glimpse of her fun personality. Her business is all about building relationships and being able to connect with customers to identify needs. She said those who were not amused at the title of Queen were actually not people she wanted as clients.

the ceo magazine, growth culture,
Shawn Hunter, President & Founder, Mindscaling

What are you thinking about when you are thinking about obligation? What are you thinking about when you are thinking about the things you have to do?

Now, what are you thinking about when you are thinking about opportunity? What are you thinking about when you are thinking about the things you get to do?

The difference between these two things is the difference between indifference and energy, power, creativity and excellence. And it’s all in your mind, in how you see the world.

the ceo magazine, innovation,

During the Roman republic, the river Rubicon marked the boundary between the Roman province of Cisalpine Gaul to the north-east and Italy proper to the south. The river distinguished not only the geographic boundaries for the province but also the military restrictions for governors and magistrates. Therefore, rulers required generals to disband their armies before entering Italy, and if a general entered Italy while exercising command of an army, both the general and his soldiers became outlaws who automatically faced death.

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