the ceo magazine, leadership,
Gary Douglas, Founder, Access Consciousness

Most business leaders desire innovation, yet they reward compliance and consistency. Is that working for your business, or your leadership? Or do you agree that it is time to create a different future?

You create a different kind of competitive advantage when you take the perspective that every person and opportunity in your business has the possibility to make a contribution.

Here are five common sense approaches that you won’t find in any MBA curriculum. Use them to create a future that is beyond what exists. 

1. Competition Doesn’t Exist

If you and your team would be willing to be as different as you truly are, your so-called competition would be wondering what happened. It is your people that create your difference. What are you not allowing your people to be or do that would out create your entire industry? No one sees what you see. What else would be possible if you would use those perspectives to your advantage, rather than trying to fit into the norms and standards of your industry?

2. Creating Consumption Is Not Your Target

Currently capitalism is designed to create consumption, and as our population changes that is not a sustainable model. Benevolent capitalism is designed to create a sustainable, and a financially sustainable future, that creates growth for everyone and everything – for the good of all. What are the limitless possibilities you have been refusing to be aware of? What growth and innovation is possible beyond the target of nonstop consumption?

3. You Are The Catalyst For A Different Future

One possibility for a different future that would create for the good of all is where there is abundance for all, rather than lack. When you are a catalyst, you know that one way or another, you will create the possibilities you are aware of. What else could you be the catalyst for that you have never considered? “Never give up, never give in, never quit,” should be your mantra. When you are a catalyst, you walk into a room and change occurs. Your energy and awareness is the contribution that invites change and innovation. Being you is the greatest catalyst of all.

4. Receiving Out-creates Control

Receiving occurs when you have no judgment, no resistance and no control – and therefore nothing controls you. When you are willing to receive everything, you will have total access to not only what you think is happening, but also what IS happening. Global trends, possible futures, knowing when to get into or out of a business or sector becomes a strategic possibility because you are not limiting your awareness to only that which you agree with or desire to know.

What information is available within your organization (or outside of it) that you have been unwilling to receive? Are you willing to receive from people you don’t like? If you received everything without judgment, would you receive the exact information that would make you better informed and better able to make choices than what you have available by controlling the information flows in your organization? Have you already decided what it is that you want to know, rather than knowing what you need to know?

5. Generosity of Spirit & Profitability Can Co-Exist

Generosity of spirit is where you celebrate the gift that everything is in your life. Where you are aware of the contribution of everyone, even your ‘competitors’, the government and regulators. Having this as a point of view enables you to see strategic advantage in everything. Just because something appears impossible or constrictive, doesn’t mean it is. When you make a choice to operate your business from generosity of spirit, your profitability increases in ways you cannot even imagine. Businesses like Tom’s Shoes, Uber and Manchester Bidwell Corporation operate from this paradigm. You have to ask what is incorrect about your current assumptions of how business is done that is creating your current situation.

What perspective can you change today that will expand your business beyond what exists?


About the Author

Gary Douglas is a best-selling author, psychologist, and a sought-after international speaker who inspires people to see different possibilities. He empowers people to know that they are the source for creating the change they desire and for creating a life that goes beyond the limitations of popular beliefs and conditioning. Gary pioneered a set of transformational life changing tools and processes known as Access Consciousness® 25 years ago. His work has spread to 170 countries, with 2,000 trained facilitators worldwide. Simple but effective, these tools facilitate people of all ages and backgrounds to help remove limitations holding them back from a full life. Follow @garymdouglas and https://www.facebook.com/AccessGaryDouglas?_rdr=p. For more information visit www.accessconsciousness.com and www.garymdouglas.com.

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