What Is the Culture of Your Company Worth?

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the ceo magazine, culture,
Grant Cardone, Founder, Whatever It Takes Network

How is your company culture affecting your profits and sales? Culture is defined as, “a way of thinking, behaving, or working that exists in a place or organization (such as a business).” People used to work from sun up to sun down and had to hunt for their own food. Over the years work ethic has decreased and today people may not work at all in a day while they expect the government to pay for their food.

How Strategy Develops a Workplace based upon Managing Intellectual Capital?

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the ceo magazine, organizational strategy,
Mostafa Sayyadi, Author, Leading Between the Lines

Today‘s globalized nature of competitiveness in the markets is placing more pressure on companies to develop more effective organizational strategy. There are many studies that focus on the organizational and managerial factors that create a better workplace for employees. Organizational strategy is such an area that plays a critical role and is a prerequisite for business success in today’s hypercompetitive environment. I place a new emphasis on this organizational factor and shed light on this important organizational element to build a workplace upon managing intellectual capital within organizations.

What Summer?

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All of the local news channels in our area are in the “back- to-school” programming mode. There are features about how to get the most from the last few weeks of summer, trying to get kids back on a regular schedule and planning for back-to-school shopping.

With all of the attention, I had to stop and go back to count how many days I had taken off this summer. It was telling. Not many.

Selling a Consumer Journey, Not Just a Product

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Gastón Taratuta, CEO & founder, IMS Internet Media Services (IMS)

Apple or everyone else? Most digital consumers nowadays come to a point where they must decide to buy an Apple product or the alternative. Except a consumer is deciding on more than just a product. They're at a fork in the road with two paths: a consumer journey or a dead end. Apple consumers immediately become part of Apple's network where they are exposed to the App Store, iTunes, and an ecosystem of devices like the iPad, iPhone, and soon, the Apple Watch. Unlike its competitors, Apple has created a consumer journey, which is what makes its business model so unique and more importantly, so successful.

Building a High Impact Personal Brand

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the ceo magazine, marketing
Dr. Michael R. Burcham, CEO, Nashville Entrepreneur Center.

One of the most important things you can work on today is figuring out who you (really) are, what you are passionate about, and how this should influence (and build) your personal brand and reputation. You should constantly build and nurture your personal brand – it is the one thing that will allow you to make the jump from one pursuit to the next. 

Avoiding Fatal Mistakes in Globalization

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Robert Salomon, Professor, NYU’s Stern School of Business

Globalization is an exciting trend and a catchphrase that now defines our modern era. Despite recent economic slowdowns in China and other emerging markets, a record breaking $1 trillion’s worth of cross-border deals were completed in 2015. And this figure is only set to rise as technological advances continue to connect the globe, presenting abundant opportunity.

Small Business Optimization Tips for 2016

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the ceo magazine, small business,
John Oechsle, CEO of Swiftpage

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Your growth in the coming year will depend on the strategic decisions you make now, so make sure the choices you make give your business’ bottom line the best chance for growth. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

How do you motivate employees during times of intense public scrutiny?

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the ceo magazine, leadership qualities,
Susan Scott, CEO & Founder of Fierce, Inc.

Rumors, criticisms, anonymous blasts in public forums. You made a well-regarded employee available to industry – but there is a backlash. Why didn’t we throw a going away party?  You know what was going on behind the curtain and it was a disaster but what do you disclose to those clamoring for an explanation?  Or there is a false rumor about your company – The company is being sold, or the CEO is being lambasted by the press.  You have no idea who started the rumors or why and they aren’t true.  Should you address them? If so, how?  And what about inaccurate, anonymous posts in public forums by disgruntled former or current employees. The executives receive huge bonuses.  Everyone is leaving the company. Not true. 

Designing the Game in International Negotiations

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the ceo magazine, negotiation,
Yadvinder S. Rana, Founder, Neglob

International negotiations are complex and ambiguous. They usually involve multiple parties acting in specific contexts with divergent objectives, priorities, cultures, and personalities.

This is the reason why effective negotiators design the game in their favor even before they get to the table. They transform the negotiation scope and structure by exploring complementary interests and concerns of behind-the-scenes players and modify the negotiation power dynamics by broadening the playing field.  

The CEO as “Cultural Excellence Officer”

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the ceo magazine, corporate culture,
Jack Litewka, Author, THE SOPHISTICATED MANAGER:  Essential Leadership Lessons for Developing High-Performance Team… and Avoiding Critical Mistakes

A CEO creates the Corporate Culture.  This activity deserves and requires careful thought and communication. If this activity is considered a “nice-to-have”, then the resulting culture is random and becomes “cultural transmission by osmosis” – which is not the most effective way to form a great culture that is tightly aligned to a company’s vision, mission, goals, and values.

Creating a Great Corporate Culture requires that dozens of puzzle pieces fit together. Following are three key pieces to the puzzle that need a CEO’s focused and ongoing attention… because the CEO really is the Cultural Excellence Officer.

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