The vision comes first. The ‘how to’ will follow.

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the ceo magazine, corporate mission,
Larry Kendall, Author, Ninja Selling

“I believe that this nation should commit itself to achieving the goal, 
before this decade is out, of landing a man on the moon 
and returning him safely to the earth.”

President John F. Kennedy, Man on the Moon Speech
Joint Session of Congress May 25, 1961

President Kennedy’s “We choose to go to the moon” speech is often cited as a classic vision statement – bold, inspirational, measurable.  What is not often cited is that several days later, scientists pointed out to the President that the technology to go to the moon did not exist.  Kennedy is reported to have said, “The vision comes first.  The ‘how to’ will follow.”

Passion + Meaning = Wealth + Satisfaction

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the ceo magazine, personal growth,
Allison Maslan, CEO, Allison Maslan International, Inc.

Keep your head down. Do the job you know you’re good at and collect your paycheck. Don’t rock the boat. Don’t risk failure. Most of us have some form of inner voice that has spoken these words to us at one point or another over the course of our professional lives. And there is some truth there; it is certainly less risky to do what you know and color within the lines… but will you ever be satisfied with that kind of life? Will you ever reach your professional potential and maximize your earning power if your entire focus is on staying near the safety of familiar shores? In a word, no.

How to Set Meaningful Goals in the New Year

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New year, new you. This idea, albeit cliché, is motivation for many individuals to reflect on their personal growth and what they’d like to accomplish in the upcoming year. And while some will dismiss the idea that new year’s resolutions can be successfully upheld, there is value in setting meaningful goals for yourself.

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