Kris Reid, Founder & CEO, Ardor Media Factory

In the digital age, word of mouth is translated through the buzz created by your blog readers and social media followers when they view content that is worth sharing. Not just any kind; it requires authority – that is, your recognized expertise, positive reputation, and credibility in your field – to create long lasting, impactful effect that will help you stay relevant amidst all the developing technology, the increasing pace of your consumers’ lifestyles, and the changing content marketing trends and Google algorithms.