This past week I had two very different interactions that caused me to think about how my business interacts with customers. The two customers have some common characteristics. They are both successful organizations with dedicated staffs and competent CEOs. But there are big differences in the way they work with outside resources. Customer #1 is open to new ideas. If we offer suggestions about how to improve a project they listen. If we advise against a course of action they weigh the advice. Admittedly, they don’t always take it but it is considered.