the ceo magazine, customer service,
Chip R. Bell

Walk into Sewell Lexus in Dallas, Texas.  A huge overhead light shaped like an upside-down diamond…bathes the bone-colored tile of the showroom in a soft glow. Offices are done in rich mahogany paneling. Large plants are everywhere, plus colorful fresh flowers. The sitting area has overstuffed leather couches centered on a rich oriental rug.  If this were a home it would be in Architectural Digest! You realize you are in a classy place when you are warmly greeted by everyone like you are guest in their home, not like easy prey for salespeople in search of a kill.  

the ceo magazine , brand management,
Kari Warberg Block, Founder and CEO of earthkind®

I started my company, earthkind®, makers of natural preventive repellants, because I was on a mission. As the wife of a farmer and daughter of an entomologist, I couldn’t understand why, at the time, 98% of pest control solutions sold were kill methods and poisons. I started out on my mission to create products that eliminated the need for poison use in the home, and in 2007, earthkind® hit store shelves with the first-ever botanical repellent to meet EPA efficacy standards for control of a public health risk pest. Today, earthkind® is a multi-million dollar national business, with potential to grow to $100 million+.

the ceo magazine, branding,
Julie Cottineau, Founder & CEO, BrandTwist

Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact.

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