the ceo magazine, branding,
Mike Coughlin, Founder, Digital Blue Creative

With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn from the extraordinary life and career of Prince:

It’s a fact. Today many people simply do not read. The reasons are many and varied. We spend so much time on computers that we need a break.  We want to have a richer experience- to see and hear about things rather than just reading.  And, it’s just more fun to see a video.

the ceo magazine, branding
Dan Antonelli, CEO & Creative Director, Graphic D-Signs, Inc., The Small Business Advertising Agency

You’ve heard of the elevator test: being able to clearly convey your resume, credentials, aspirations, and your overall value as a working professional all in the span of a quick elevator ride. Pretty tough.

I’ve got a new test for you, the business card test. It’s infinitely faster, remarkably subtle, yet has the power to move mountains and drive the needle forward towards your lofty business goals. And it all centers on perception.

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