the ceo magazine, brand management,
Michael Randazzo, Author, Tales of an American Entrepreneur

A mistake entrepreneurs make after years in business (twenty two in my case) is thinking that their brand is established but forget to nurture the core essential identity once it is defined.   To avoid this, one of the most important things an entrepreneur can do is brand reinforcement.  Your brand is your image, so practicing brand-image reinforcement serves both long term success, as well as the current bottom line.

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