CEO Visibility – A new dimension of branding?

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the ceo magazine, branding,
Lesley Everett, Author, Corporate Brand Personality

Have you considered the benefit to your organisation if you were to increase your visibility and exposure to the outside world?  Imagine developing your personal brand to a level that makes you so marketable and of such high interest that the invites come flooding in for panel appearances, digital and broadcast media interviews and presentations. How would this make you feel?

5 Lessons Companies Can Learn from the "Prince" Brand

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the ceo magazine, branding,
Mike Coughlin, Founder, Digital Blue Creative

With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn from the extraordinary life and career of Prince:

What Do the Kool-Aid Man, the Avon Lady and Richard Branson Have in Common? Hint: They Are All Masters of Branding

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the ceo magazine, branding,
Julie Cottineau, Founder & CEO, BrandTwist

Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact.

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