Imagine this. You get hit by a huge order that must be delivered at three times your normal speed. How do you mobilize to make it happen? This is not just a scenario it is a real-life situation that my company experienced recently. Many companies would have simply thrown up their hands and said no. Small businesses often believe that they do not have the depth or resources needed to deal with unusual spikes but I believe the opposite is true. Smaller organizations can respond and we do.

Small Business Saturday results

Black Friday. Small Business Saturday. Cyber Monday. You simply can’t get away from the promotions this time of year.  While there is lots of hype leading up to these promotions you have to wonder if there are real results. I was most interested in Small Business Saturday which got unbelievable coverage in the media and lots of paid advertising.

the ceo magazine, customer service
Jim Buchanan, Author, Winning Customer Love

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