Storytelling 2.0: Your Narrative

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the ceo magazine, communication,
Beth Noymer Levine, Founder & Principal, SmartMouth Communications

You’ve created something really amazing. Everyone wants to know more. The story of your success, how you got there, and what’s next draw entrepreneurial curiosity-seekers and other interested parties like flies to flypaper.

So, what do you tell them? What’s your narrative? Do you have your usual spiel all dialed in? Is it something that rolls off your tongue without you having to think about it too much? Perhaps most important, though, is it strictly about your venture or is it also about you, the leader?

Increase Executive Presence to Gain Buy-In

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the ceo magazine, communication,

When senior executives arrive for coaching, they often come with great motivation but guarded perspective. Either their life coach, their director of communication, an important client, or their spouse has given them some direct or implied feedback that their career or organization has hit a roadblock unless they develop more “executive presence” or overcome some other mysterious challenge.

Communication Coaching for CEOs

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the ceo magazine, self management

One thing is clear about communication in organizations: The more senior you are, the more amplified your message will be. That’s because employees, customers and shareholders know that the farthest-reaching strategies and decisions are made at the highest levels. And it is simply human nature that we are inherently interested in how these strategies and decisions will ultimately affect us. Like it or not, if you are a CEO, COO or CFO, your every word and even your most innocent gestures are under scrutiny. For a recent example, consider that President Barack Obama’s “Latte Salute” garnered over a million results via Google search. 

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