In the new knowledge economy, the intangibles of connectivity, expertise and relationships can be just as valuable as tangible assets. In such an economy, forward looking CEOs should consider strategic partnerships, which create those intangible asssets, as a great tool for creating sustainable, competitive advantages.
     However, it has to be the right strategic partnership, and there’s both a method and an art to finding the right partner. I’ll outline four areas that I think are helpful in finding the right partner for your enterprise:
• A defined business goal