Why Every CEO Needs to Know About Marketing

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the ceo magazine, marketing,
Gerri Knilans, President, Trade Press Services

            CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still only one person at the top responsible for those key functions.As business becomes more competitive, complex and global, the need for CEOs to expand their knowledge beyond finance and operations to sales and marketing is an imperative.

Most CEO’s Feel Like Imposters. Here’s What to Do About It.

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the ceo magazine, manage fear,
Andy Molinsky, Professor of Organizational Behavior, Brandeis International Business School

“Very few people, whether you’ve been in that job before or not, get into the seat and believe today that they are now qualified to be the CEO. They’re not going to tell you that, but it’s true.”

Howard Schultz, CEO of Starbucks

In 2014 Roger Jones, chief executive of Vantage Hill Partners, a London-based consulting firm, did a fascinating study of the things that CEO’s fear the most.  You may think you could quite easily predict the results: a failing economy… foreign competition… the price of labor… but as it turns out, their biggest fear was something far more personal and insidious:  it was the fear of failing – and, to be even more specific, the fear of being viewed as a fake or a fraud.

The Modern CEO: Part CTO?

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the ceo magazine, management strategy,
Aaron Elder, CEO Crelate Talent

No matter what sector your company is in, the fact is that technology is now at the heart of most everything we do. Accordingly, 63 percent of CEOs surveyed by PwC in 2015 said they use digital tech for strategic decision-making and risk management.

However, the 2016 Watermark Board Diversity Index found that the number of CEOs who come from a tech background is surprisingly low – only 3 percent, as opposed to 55 percent with accounting or legal backgrounds.

The question is: does a modern CEO *need* to be a tech whiz?

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