Can you lead effective change? Despite a plethora of research that says there are basic human needs that must be met to achieve desired change, it’s staggering the number of executives who willfully or blindly charge forward – only to see their organizations fall well before the finish line.

It’s useful to keep fundamental, human change dynamics in mind to ensure we function from a reality that leverages what we know about the human spirit. Given the power of these attributes, we might even consider them “laws.” If you don’t follow them, you can’t succeed.