A recent trip to Puerto Vallarta Mexico yielded two lessons in protecting a brand and protecting your value. Although the little locally owned store may seem miles away from the international golden arches, each had a story to tell about value.

When it comes to accepting direction, star performers, especially those in the major leagues of their industries, show caution and restraint. They offer raw talent, expertise, discipline, and excellence, so they want to see the same qualities in those who lead and teach them. Members of the St. Louis Cardinals see these traits in their hitting coach, John Mabry.

In the next week or so, I wanted to write about the need for CEO Coaching. I will identify seven concrete reasons why CEO’s need a coach. I begin with reason #1 below, “It’s Lonely at the Top”. But, first: An interesting study was just released by Stanford University/Miles Group that identifies the massive gap between CEO’s being receptive to coaching (i.e., 95%) and the percentage who actually receive coaching (i.e. less than 33%). 

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