the ceo magazine, personal growth,

What is this comfort zone we hear so much about, and where did it originate? You’ll hear people describe their comfort zones differently, but my clients tend to describe it as an emotional state where things feel familiar—a place where they experience low levels of anxiety and stress. When we’re in our comfort zones, we have minimum uncertainty, scarcity, and vulnerability. We feel in control there; we’re relaxed; and our basic needs have been met.

the ceo magazine, entrepreneurship
By Joe De Sena, CEO, Spartan Race

My father once told me that if I wanted to get rich I should invent things that make life easier for people. It’s all about comfort and convenience, he’d say. It made enough sense at the time, but it wasn’t until I discovered a love for endurance racing that I understood the flaw with our climate-controlled culture. We’d gone soft as a species.

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