I admit it; I had a lot of problems with Sarah Palin the candidate. What I had the most problem with her when she was running for Vice President of this country was her attitude about education and elitism. With her degree from University of Idaho in hand, she routinely criticized an Ivy League education. She extolled the virtues of First Dude as well as her tour through North Idaho College, University of Hawaii at Hilo, and community college in Coeur d’Alene. Pictured next to her fallen dead bloody moose she was supposed to be the “everyman.” Here’s the problem.

When senior executives arrive for coaching, they often come with great motivation but guarded perspective. Either their life coach, their director of communication, an important client, or their spouse has given them some direct or implied feedback that their career or organization has hit a roadblock unless they develop more “executive presence” or overcome some other mysterious challenge.

the ceo magazine, communication
Kim Christfort, National Director, Deloitte Greenhouses & Leadership Center for Clients

“Do unto others as you’d have others do unto you.” Interestingly, some version of this Golden Rule concept exists in more than 20 religions and philosophies around the world. For many applications, in work and in life, it makes a lot of sense. Unfortunately, it’s often not that helpful when it comes to deciding how to interact with people in a business setting.

The truth is that the majority of the population IS NOT just like you in terms of how they process information, how they make decisions, and how they like to communicate. And this is where the Golden Rule can trip you up.



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