the ceo magazine, leadership

The new CEO wanted to hit a homerun at his first all-hands meeting. It meant the difference in capturing their allegiance for the big turnaround he hoped to achieve with their organization. In addition to the approximately 3,000 people seated in the auditorium in from of him, he knew employees would be tuned in to the broadcast from around the world. Although already four months into the job, this would be his first big opportunity to win their confidence as a group that he could handle the job left vacant by his popular predecessor.

A recent trip to Puerto Vallarta Mexico yielded two lessons in protecting a brand and protecting your value. Although the little locally owned store may seem miles away from the international golden arches, each had a story to tell about value.

the ceo magazine, business management
Steve McIntosh, Chief Fan Ambassador, Fanhub

Everyone seems to know the ‘secrets’ of entrepreneurship—so why are successful businesses so rare?

Nearly 90 percent of businesses in the U.S. have less than 20 employees, and half of all businesses close within five years. In tech, the stats are especially grim: Henry Blodget, founder of Business Insider, calculated that only 1 in 200 companies that apply to Y Combinator becomes a “success.”

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