Jeffrey Hayzlett

Crisis communications affects everyone – big and small companies alike. In the past few years, we’ve seen major brands go through a number of crises – from Sea World’s backlash from the movie “Blackfish,” to Chipotle closing some stores due to E.coli concerns, to industry giants like Wells Fargo and their fraudulent accounts scandal.

The thing about crisis communications is it doesn’t matter how big or small your company is, you can’t ignore crisis communication. It affects everyone at some point; the only difference is how it affects everyone.