the ceo magazine, corporate culture,
Justin Gwin, Risk Advisory Services Manager, Kaufman Rossin

Many recent high-profile scandals, such as those at Toshiba, Volkswagen, FIFA, and Wells Fargo, have shown the adverse effect of having a poor corporate culture. 

Toshiba’s $1.2 billion profit inflation scandal, which occurred over seven years and came to light last summer, was called “the most damaging event for the brand in the company’s 140-year history” by the outgoing CEO.  The Independent Investigation Committee concluded that “there existed a corporate culture at Toshiba where it was impossible to go against the boss’ will.” In less than six months from the initial announcement, the scandal had wiped roughly $8 billion off Toshiba’s market value.

the ceo magazine, corporate communication,
Jill Lublin, Author, Profit of Kindness: How to Influence Others, Establish Trust, and Build Lasting Business Relationships

Business procedures and management decisions are based on facts and not emotions. As a consequence, business communication strategies are also based on quantifiable factors. This reality makes even the self-proclaimed value-based organizations hard to articulate empathy.

the ceo magazine, corporate culture,
Jack Litewka, Author, THE SOPHISTICATED MANAGER:  Essential Leadership Lessons for Developing High-Performance Team… and Avoiding Critical Mistakes

A CEO creates the Corporate Culture.  This activity deserves and requires careful thought and communication. If this activity is considered a “nice-to-have”, then the resulting culture is random and becomes “cultural transmission by osmosis” – which is not the most effective way to form a great culture that is tightly aligned to a company’s vision, mission, goals, and values.

Creating a Great Corporate Culture requires that dozens of puzzle pieces fit together. Following are three key pieces to the puzzle that need a CEO’s focused and ongoing attention… because the CEO really is the Cultural Excellence Officer.

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