the ceo magazine, purpose,
John Izzo & Jeff Vanderwielen, Authors, The Purpose Revolution

In a survey of global CEO’s, Harvard found that over 83% of them said they believed activating purpose within their organization would impact their company’s performance and success, yet only one-third of those same leaders felt they were doing a good job of doing so. In our new book, The Purpose Revolution - How Leaders Create Engagement and Competitive Advantage in an Age of Social Good, we show compelling evidence that these CEO’s are correct on both fronts while showing how to truly activate purpose in your company.

the ceo magazine, corporate mission,
Markus Kramer & Tofig Husein-zadeh, Authors, The Guiding Purpose Strategy

Building a successful, Purpose led business is probably the one thing that will make the difference between dying a slow death and building a thriving company in the decades to come. Empowered consumers, radical transparency across value chains and a generation of consumers that breath technology like air are just a few factors that underpin the changes ahead.

the ceo magazine, corporate mission,
Peter Georgescu, Chairman Emeritus, Young & Rubicam

Jim Sinegal is the son of a coal miner and steelworker. He grew up with a firsthand view of the realities of human labor and the difficulties of making a living through decades of sustained hard work, in his father’s life and then in his own. What has endeared him to me the most may be that he’s also a CEO who, at one point, has told unhappy shareholder activists to take a flying leap. He’s the founder of Costco, one of the most successful retailers in the world, in an industry that’s as tough as it gets. Few companies anywhere operate in an industry with lower margins. Costco is a public company, so it has no choice but to deliver top performance for shareholders. And yet, Sinegal founded the company with four simple, key principles:

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