the ceo magazine, cross cultural communication,
Osnat Lautman, Management Consultant

Understanding the power that cross-cultural communication wields on business operations is one of the most important components of international business success.

Today’s corporate leaders work in an environment suffused with new technologies that make national boundaries less important, and the Internet enables us to communicate in spite of time differences and geographical distances. Modern business is evolving in a world of complex technologies that sometimes require specialized foreign colleagues and employees, and therefore leads to multicultural interactions on a regular basis.

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