the ceo magazine, customer experience,
Noah Fleming, Author, The Customer Loyalty Loop

Most companies believe the customer experience starts once the prospect has given you money and has become a customer. They're wrong.

The experience starts long before a prospect has ever made a purchase and continues long after that first sale is made. The customer is experiencing through every interaction with your company.

How to Achive Customer Affinity?  Provide Exquisite Care!

When you move beyond providing "customer service" and connect at a deeper level by providing solutions, it allows you to "understand and care."  It takes the customer's experience to an entirely new level.  When you genuinely care for your customer, they can feel it -- it touches their heart.  You truly make a difference in their life and business.  This results in Customer Affinity where your customers promote your business to others, resulting in increased revenues and market share.


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