Dr Marc Stigter & Sir Cary Cooper, Authors, Solving the Strategy Delusion: Mobilizing People and Realizing Distinctive Strategies

Let’s not beat about the bush. Most strategic efforts aren’t being realised successfully. Most leaders aren’t consumed with organisational strategy but are instead overwhelmed with managing day-to-day operational challenges. Most strategies aren’t distinctive and created from the Outside-In but rather from the Inside-Out. Most organisations aren’t really customer centric but are mainly sales and marketing driven. Most workforces aren’t engaged but are paralysed by inertia and collectively withdrawing extra-energies. Most values and desired behaviours aren’t being demonstrated consistently and enduringly in organisations today. What’s going on?