the ceo magazine, branding,
Kevin Stimpson, International Speaker & CEO, Strive & Grind

To grow your brand organically, you have to literally plant your seeds, nurture them, and watch the seeds grow. Your goal should be to create something that people are loyal to. However, many entrepreneurs struggle to have customers buy over and over again. Why? It's because they aren't building a brand. Instead, they focus most of their time generating leads and driving traffic to average products and services. But of course, people don’t want average products and services. They want the best products and services. And, they want to be treated like your business actually cares.

Here are 5 steps to help you get there:

the ceo magazine, customer loyalty
Noah Fleming, Author, Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving

Customer loyalty is a crutch that lazy businesses have used to bludgeon the public for decades instead of actually providing value.

The corporate world (and even more often, small businesses) relied on the twin forces of this nebulous concept of "loyalty" and the sheer habitual inertia to keep people coming back.

But just as all that goes up must come down, all vehicles powered solely by inertia must also come to a stop, and that's exactly what happened with the idea of doing business solely based on loyalty.

Here are three reasons why customer loyalty is dead.

Business Strategy, Leadership, Customer Satisfaction, Customer Loyalty, Customer Affinity, Employee Performance, Growth, Business Growth, Entrepreneur, Leadership Attributes

One of the most impactful areas to create a radical shift in business growth and results is to be able to distinguish between what you are doing” each day (i.e., work deliverables) and who you are being as a leader.   All businesses are results oriented, but what is it that makes one business more successful than another in a similar market? How is it that one company can cultivate more clients, more revenue, and attract more talent to their company? 

Within an organization, there is an energy flow.   I refer to it as the “Infinite Possibilities Cycle.”


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