the ceo magazine, marketing
Tony DiCostanzo, President, BookPal

Take any book genre today and a person is likely to find hundreds, if not thousands, of titles written on the same topic—and today’s international business marketplace is no different. Never before have so many companies offered similar products and services at the same price point, often causing consumers to feel overwhelmed and unable to make a decision.

the ceo magazine, customer service
Jim Buchanan, Author, Winning Customer Love

In the past week I’ve experienced a notable increase in people asking my opinion. That’s good news for a consultant who considers opinion-giving the coinage of her realm. But clients didn’t ask; businesses did.

As I checked out of the FedEx store where I’d bought envelopes, the nice clerk handed me a receipt and said, “Please take a few minutes to fell out the survey on the receipt. It will help me personally.” She seemed pleasant enough but not enough for me to have a vested interested in helping her. I just wanted envelopes.

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