Winning Over Consumers in Today’s Economy

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ceo magazine, sales
Meridith Elliott Powell, Author, Winning In The Trust & Value Economy

When the economy started to struggle in late 2008, so did the consumer—emotionally, as well as financially. At first, consumers, like businesses, contentedly waited for the economy to bounce back. But, as the bounces took longer and were far less impressive than expected, consumer confidence began to wane.

The Demise of Customer Surprise

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ceo magazine, customer service
Chip R. Bell

What would an Easter egg hunt be like if the location of all the eggs were clearly marked with a red flag?  How would you like receiving a birthday present without any wrapping or colorful bow to open...just a Post-it note on the box with a handwritten: “Thought you’d like this dark blue tie?”

Getting Personal this Small Business Saturday

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Brad Smith, Executive VP, Customer Experience, Sage North America

If you’ve been watching the news lately, you’ve probably seen that big box retailers are already slashing their prices in anticipation for Black Friday, and with good reason: shaky consumer confidence has many people on edge heading into this holiday season – businesses big and small alike. 

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