Improving Customer Service Skills: How executives can be of great help

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the ceo magazine, customer service,
Mostafa Sayyadi, Author, Leading Between the Lines

Executives today are focusing on customer and employee relationship management. Executives today are also focused on strategic management decision making due to the hypercompetitive global environment and the public and private sector evaluation and opinion. Public organizations are attempting to function as private profit-wise while public companies have the Wall Street analysts continuously evaluating their every strategic move.

Leading a Cult-Like Brand

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the ceo magazine, customer service,
Chip R. Bell

Walk into Sewell Lexus in Dallas, Texas.  A huge overhead light shaped like an upside-down diamond…bathes the bone-colored tile of the showroom in a soft glow. Offices are done in rich mahogany paneling. Large plants are everywhere, plus colorful fresh flowers. The sitting area has overstuffed leather couches centered on a rich oriental rug.  If this were a home it would be in Architectural Digest! You realize you are in a classy place when you are warmly greeted by everyone like you are guest in their home, not like easy prey for salespeople in search of a kill.  

Monetizing your Data through Customer Intelligence

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the ceo magazine, customer service,
Andrew Wells and Kathy Chiang, Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions

How intelligent is your company about your customer?  Do you know enough about them in order to create a personalized customer experience?  Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer.   In today’s world, competing on price alone cannot win at checkout.  You need to create a unique customer experience that separates you from your competition.  This could be your customer service, return policy, quality of your product or services, or designing a bespoke experience. 

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