the ceo magazine, negotiation,
Ruth Saunders, Author, Marketing in the Boardroom: Winning the Hearts and Minds of the Board

Introduction

An unfortunate but familiar scenario frequently plays out.

A team comes up with a breakthrough idea that could not only drive short term growth but also ensure long-term financial stability. But once in the boardroom it all falls apart, with members exposing cracks in the investment strategy where outcomes have not been clearly outlined or supported with adequate financial projections or relevant data. Defeat hangs heavy in the room, offset with blank stares and the demand to re-write plans.

the ceo magazine, risk taking,

In December of 2014, Discovery Channel aired a special called “Eaten Alive.” The program featured Paul Rosolie, a “naturalist” who planned to don a snake-proof suit and live through getting swallowed by a 20-foot-long anaconda. Apparently, the goal was to provide Rosolie the insider (pun intended) perspective of a snake’s digestive processes.

the ceo magazine, decision making,

Early in 1998, my doctoral committee met to approve my dissertation proposal. Or, at least I thought that was the goal of the meeting. As it turns out, they met to discuss all the reasons for their disapproval: My research thesis was inconsistent; I had proposed a flawed research methodology; and I had formulated inane interview questions. After the meeting, I sat crestfallen and dejected in the lounge staring into space. A fellow doctoral candidate joined me and asked about my pained look. I explained the number of things my committee had agreed were wrong with my dissertation. She broke into a smile and said, “Linda, at least you got them to agree on a bunch of stuff!”

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