the ceo magazine, decision making,

Walt Disney ignited a fire in the entertainment world that continues to burn brightly decades after his death. Perhaps no single figure has so dominated American, and indeed even global, popular culture the way Walt Disney has and still does. Each year, millions view Disney movies, visit theme parks that bear his name, watch Disney-branded television shows, listen to Disney recordings, buy Disney products, and read books by and about him. He still holds sway in much that has touched our lives, inspiring millions of people and generating billions of dollars.

the ceo magazine, crisis management,

In 1974, Mel Brooks directed the blockbuster comedy, Young Frankenstein.  In the movie, Dr. Frederick Frankenstein learns he has inherited his infamous grandfather's estate in Transylvania, along with his manuals and lab notes. After initially resisting any connection to his grandfather, Frederick becomes fascinated by the idea of creating his own monster after he discovers his grandfather’s book, How I Did It. As Frederick discovered, understanding a researcher’s conclusions often starts by knowing how he or she did it. Here’s how I discovered the importance of humor in decision-making.

the ceo magazine, negotiation,
Ruth Saunders, Author, Marketing in the Boardroom: Winning the Hearts and Minds of the Board

Introduction

An unfortunate but familiar scenario frequently plays out.

A team comes up with a breakthrough idea that could not only drive short term growth but also ensure long-term financial stability. But once in the boardroom it all falls apart, with members exposing cracks in the investment strategy where outcomes have not been clearly outlined or supported with adequate financial projections or relevant data. Defeat hangs heavy in the room, offset with blank stares and the demand to re-write plans.

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