Brand Lessons from Mexico: Who Would Have Thought?

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A recent trip to Puerto Vallarta Mexico yielded two lessons in protecting a brand and protecting your value. Although the little locally owned store may seem miles away from the international golden arches, each had a story to tell about value.

When Does an Apology Mean Something

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Apology speeches are best when they actually include an apology.

An apology needs to be an acknowledgment expressing regret or asking pardon for a fault or offense. An apology means something when the audience decides that it is authentic. The audience decides not the speaker. It is not an authentic apology until the audience identifies and accepts it as an authentic apology. Unless and until the audience decides that the apology is at the very least an “I’m sorry” and at the very most “I was wrong,” it does not count as an apology.

The Revolving Door of Resolutions

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Many health clubs see an explosion of members every January 1. In conjunction with  a New Year’s Resolution to be more fit, Americans join fitness centers with the sincere or insincere belief that they will actually show up for a work-out.

As the weeks of a new year tick by, so does the motivation to start or end a work day with a work out. What if a New Year’s Resolution turned your eye inward rather than outward? What if your focus was on the internal you rather than the external you?

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