Paul Jarrett

I know a nice guy who owned a small beverage company. When I asked him about his company, he would ramble for 10 minutes and end up summarizing his company by saying it “provided the correct beverages based on its users’ location... like a geolocation app for beverages”. What he should have said is “We’re a beverage company focused on getting the right flavors to the right audience based on where they live in the U.S.”