Welcome to the “Feelings Economy”.

You’ve been living in it for some time now: a world where our work and home lives are driven by feelings, not intellect. 

What makes this so? According to brain science, it is the emotional side of the brain—not the rational, logical one—that tells us what is true. In other words, people feel before they think. But the emotional brain not only tells us what is true—it tells us what to do. People make decisions for emotional reasons, then justify them with rational reasons.