the ceo magazine, productivity,
Kate Purmal and Lisa Goldman, Co-authors, The Moonshot Effect: Disrupting Business as Usual

CEO of software company Versaic, Burt Cummings learned the hard way about the importance – and power – of making effective requests. After getting into circular and totally unproductive loops with team members involving miscommunications and missed deadlines, Burt got some advice from team Goldman that turned the whole situation around. “I learned that ambiguity is the enemy of results. I – and my entire team – was lacking clarity about expectations, deadlines and results. Once I adopted the magic formula, everything changed. We were able to move faster, accomplish more and cut the stress dramatically.”

Bill Ballester

During my years as a coach and business consultant, I have been asked many times if there is a secret to winning. I know of no secret; however, I have a very simple answer: ---------- teams that solve the most problems win. The answer is that simple: “Those who solve the most problems win.”

For me, a problem is anything that stands between where I am and where I want to be; some call these things barriers, obstacles, or roadblocks. Many business consultants prefer to call them challenges rather than problems. I believe that when teams don’t address their challenges, they become problems.

As executives we often have a plan. A quick new vision to execute. Seems simple enough. We explain it. Our smart employees nod their heads, taking the assignment with perceived understanding and we move on to the next order of business. But, then the outcome somehow leaves us…well, wanting. The following example illustrates why.

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