Trends can be very difficult to recognize or predict early on. In the early days of MySpace and Facebook, who would have predicted it to be the start of a multi-billion dollar industry? Whether you’re on board or not, industry trends will take you in directions you have no control over. Trends are like waves in the ocean, and businesses, both big and small, have to navigate their ebbs and flows.

the ceo magazine
Suzanne Evans

So you decided to seize your dream and start your own business. Unfortunately, your fledgling company is losing altitude fast. Despite putting in the work, you’re not seeing the profits. No matter how much you scour profit-and-loss statements, analyze your data, tweak your advertising, encourage your employees, or suck up to potential clients, you can’t move the needle. It feels hopeless, like the Universe is conspiring against you.


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