Interview Questions to Find Your Rock Star Marketing Executive

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the ceo magazine, hiring,
Jennifer Davis, Chief Marketing Officer, Leyard

You are looking to grow your business and your executive team.  You want to add another voice at the table to represent strategic marketing.  Communications and brand are becoming more important and you want the organization to be more thoughtful and integrated in your approach.  You want to add some diversity to your executive team, in which finance and operations are heavily represented.  Perhaps this is your first CMO role and you want to hire right.

Talent DNA: How to Find the Perfect Employee for Your Culture

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the ceo magazine, hiring,
Mark Demos and Krisandra Parsons, Founders, Corp-DNA

There is an ancient piece of wisdom that simply asks, “Can two walk together unless they be agreed?”  Agreement is more than a decision to associate or combine forces. Agreement has numerous facets that relate to personality, values and motivators.

The Importance of Couching Your Strategy

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the ceo magazine, hiring,

On August 2, 2016 the Rio Olympics gave us a gift—the perfect metaphor for the intersection of absurdity and danger—a kayaker capsized after hitting a rogue sofa in Guanabara Bay.  Apparently, although highly skilled and highly trained, this particular kayaker had no knowledge or training for what he should do should he encounter submerged furniture during a race. And what about scoring? Does the kayaker who doesn’t encounter a couch have an advantage? And what if it’s really a daybed that has been misrepresented in the media?

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