The more you gain the more you have to lose. This fact often pressures leaders into spending more time defending their positions than they do in listening to new ideas.

The one word every leader should avoid is, “But…”

The word “but” signals that your brain has quickly conjured up reasons for not taking a risk, for not choosing to do something different, or for not considering that past successes should not provide the blueprint for going forward in the future.

Your Powerful and Overprotective Brain

the ceo magazine, innovation
Rowan Gibson, Author, The Four lenses of Innovation

Over the last two decades, innovation has moved to center stage in terms of leadership priorities. Indeed, it is now recognized globally as the primary driver of business growth, competitiveness, and corporate valuation. But recognizing innovation as a top strategic priority is one thing. Actually making it happen across an enterprise is something else entirely. Many of today’s CEOs admit that they are struggling with this new executive challenge, because it cannot be addressed using traditional leadership skills, tools, and tactics. What is becoming clear is that unlocking innovation requires a new leadership approach.

The word “innovation” is such a constant in meetings around the world that it has almost become a contender for “corporate buzzword bingo.” Although it is often over-used it is not always well understood in terms of how it should be implemented into organizational culture, or even how it might be best used as a frame for evaluating business strategy.

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