People don’t remember things just because you told them it was important to remember. Even if they remember, they won’t change their behavior just because they were told it is the right and best thing to do. The most inefficient way of teaching is telling. In order for people to learn, they have to be emotionally engaged in the topic. This post shares what doesn't work as well as tips for what does.

Two ways of learning that don’t work well

the ceo magazine, innovation
Richard Hollis, Founder & CEO, Holonis Inc.

“The one who follows the crowd will usually get no further than the crowd. The one who walks alone, is likely to find himself in places no one has ever been.” - Albert Einstein

In today’s age of technology and the Internet, it is no longer enough to be status quo - you have to provide an impact of disruption and “virality” that surrounds your product and radically improve how things are done. Your customers need to experience the “wow” factor that makes them want to rave about your company and spread the word that elicits the “viral loop” across the internet (word of web).

Joanna Weidenmiller, CEO, 1-Page

In today’s fast moving markets, well-established firms are often accused of failing to come up with breakthrough innovations. Based on the resources available to them, they should be best positioned to deliver innovative products and technologies in their fields, but too often they seem to lose ground against smaller and more agile players. It probably was the modern combination of the internet and the rise of venture capitalists that changed the name of the game, by opening up a new source of disruptive innovation across every industry: the startup.

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