brainstorming - the CEO magazine
Keith Harmeyer and Mitchell Rigie

Not so long ago, a business could thrive for decades on just one great idea. But in today's innovation-driven marketplace, in order to remain relevant and successful you need a big idea every year, every quarter, or in some industries, every few days.

While many new innovation methodologies have been developed, group brainstorming, in one form or another, is still the most widely utilized process for generating and developing ideas. But while brainstorming can be a productive way to solve problems and capitalize on opportunities, far too often the process gets hijacked by disruptive individuals who undermine their team's efforts.

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