ceo magazine, leadership

Why do most training programs fail to change behavior? One of the main reasons is most of the programs focus on the characteristics of leadership. These are generally vague concepts that encapsulate a list of desirable attributes, such as, charisma, vulnerability, confidence etc., which are often unattainable or at odds. That is, they require an individual to move across a rather broad spectrum of abilities or to go against his innate styles.  

ceo magazine
Bobby Campbell Founder & CEO, 3 Interactive and Adkarma

Ten years ago, I took two big risks: I founded my first digital media startup company and became a volunteer firefighter. It was a difficult decision at the time. At the same time I was launching my first company, I was making a commitment to one of the most highly regarded volunteer firefighting organizations in the country. I found that becoming a firefighter helped me become a more effective CEO and disruptive entrepreneur.

Then comes your greatest challenge. Coach Dambrot calls it instinct; I call it your Inner Brilliance. You want to prepare and practice. Then when the spotlight of life is on you, you want YOU to come out.

30 million presentations are given every day. 90% are unbearable. Included in these numbers are countless CEO presentations. CEO’s speak to their Board, Bank, and other CEO’s. Sometimes they even speak to their employees in companywide meetings. How does an otherwise dynamic CEO become boring as a speaker?

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