A CEO of a financial services company felt pressure from the Board to grow the company by winning major, multi-million dollar clients. The CEO instituted a new process for his team, whereby he labeled any prospect over 150 million dollars a "must win" deal and insisted that he be brought in to play a significant role in each of these big deals to help "close" them.  While he had very good intentions when he instituted this process, it didn’t help his team at all.