the ceo magazine, branding,
Ken Ungar, Founder & President, CHARGE

As a CEO, it’s easy to focus on the company’s business and not give any thought to your own personal brand. That can be a dangerous oversight, however. If you don’t define your brand, someone else will. And you may not like the results.

the ceo magazine, marketing,
Gerri Knilans, President, Trade Press Services

Cold calling is an outbound marketing effort many consider outdated. In fact, there are countless blogs and articles proclaiming in large type, “cold calling is dead!” However, 90% of Fortune 500 companies consider telemarketing an effective marketing campaign and are still investing in outbound calling programs. So, the question is why?

One reason is that amidst rapidly evolving technology, human interaction and out reach are more important than ever. In fact, 70 percent of B2B sales come from human interaction, and 56 percent of those sales start with telemarketing. But cold calling takes skill. Here are some keys to turning cold calls into conversations.

the ceo magazine, marketing,
Gerri Knilans, President, Trade Press Services

            CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still only one person at the top responsible for those key functions.As business becomes more competitive, complex and global, the need for CEOs to expand their knowledge beyond finance and operations to sales and marketing is an imperative.

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