Marc Dube, Founder & President, ActiveBlogs

Many claim blogging is dead—a marketing tool of the past. They incorrectly assume that since individuals and companies have been blogging for 10 years, there’s nothing left to write. Meanwhile, 70 percent of marketers surveyed stated that they are creating more content now than they did in the previous year (Source: Content Marketing Institute). Just think, at one time, companies did not believe they needed a website, believing it was just a fad––how times have changed! Producing high-quality content and consistently posting it on a company blog provide organizations with a valuable tool to attract prospects, deliver the information they seek, and turn them into satisfied customers.