Small Business All Year Round

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Last Saturday was “Small Business Saturday.”  It’s a celebration of small business that was launched in 2010 by American Express and over the years it has caught on in neighborhoods and business districts around the country. This year the results were encouraging. News outlets reported that spending reached 16.3 billion which is a 14% increase from 2014.  To read news about the day just follow this link.
http://www.businesswire.com/news/home/20151130005359/en

Hype or Real Results

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Small Business Saturday results

Black Friday. Small Business Saturday. Cyber Monday. You simply can’t get away from the promotions this time of year.  While there is lots of hype leading up to these promotions you have to wonder if there are real results. I was most interested in Small Business Saturday which got unbelievable coverage in the media and lots of paid advertising.

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