Three Game-Changing Advertising Trends To Follow In 2016

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the ceo magazine, digital advertising,
Jim Porçarelli, Chief Strategy Officer, Active International

The media industry is undergoing a significant transformation that will substantially impact 2016. These shifts are directly influencing senior level executive priorities as they create and execute their marketing and overall business strategies. As marketers double up on their efforts to catch up with digitally savvy consumers, new advertising services and partnerships will emerge that will drive better brand and media value.

3 Misconceptions CEOs Typically Have About Web Development

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the ceo magazine, online marketing,
Brad Shorr, B2B Marketing Director, Straight North

From the CEO’s point of view, the company website can go one of three ways: it can benefit the business, damage it, or have no impact whatsoever. While the latter two outcomes are clearly unattractive, they are often exactly what transpire — ironically because of misconceptions held by the CEO. Here are three common and serious misconceptions CEOs have about Web development:

How To Use A Blog To Build Business

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the ceo magazine, online marketing,
Kristen Gramigna, Chief Marketing Officer, BluePay

Content is king in the new world of marketing — and an actively managed business blog is one way to ensure your company establishes a voice that reaches the online customers who are critical to your success. Here are a few ways to use a blog to build business:

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